Yohji Yamamoto "Deconstructs" the Perfume Market with 'Yohji' Line

With his team making huge strides in the fashion world with his eponymous line and ongoing work with adidas under Y-3, Yohji Yamamoto is now venturing into a new atmosphere of product -- perfume. The appropriately named 'Yohji' range has been revealed, coming in with six different scents that, according to the brand, are "ultimately honest" and encapsulate key values of the designer himself. The half-dozen fragrances are meant to be items that speak for themselves both via impact and with their ...